Risks of Holiday Shopping on the Internet

A Growing Problem - As increasing numbers of people turn to the Internet for holiday shopping, experts warn that online dangers such as fraud and identity theft are increasing as well. One out of 10 people shopping online could become a victim of online fraud this holiday season, according to a report. Still, the ease of online shopping is becoming irresistible for time-strapped consumers. A survey of some 9,000 adults by Zogby International found that two-thirds were planning to make at least one online purchase for the holiday season.

Research firm comScore Networks predicts that online consumer spending for the 2006 holiday season, excluding travel, will be above 24 billion dollars, a 24 percent rise from last year.

 Choose Wisely
Who You Buy From

• Check Out Your Seller
One way to avoid this step altogether is to stick to well-known sellers. In most cases, that means using a merchant that operates physical chain stores throughout the United States. However, if you decide to use a lesser-known merchant, there are a few things you can do to check out the seller and make sure he’s legit. For one, you can visit the Federal Trade Commission’s Web site for links to consumer protection resources, including lists of complaints lodged against businesses. You also have the option of searching the business section of a major search engine, where you can view company profiles and customer reviews of a company’s products and services. Last but not least, you can request that a seller send you a catalog or other information about his or her company.
• Look for the Lock
You may have noticed that when you “check out” your online purchase, a yellow lock appears at the bottom right-hand side of your computer screen. This lock indicates that you’re dealing with a secure server, which will encode your personal information as it is being transmitted over the Internet. The yellow lock indicates that the merchant’s security software will protect the privacy and safety of your credit card or other personal information. So make sure the lock appears closed or unbroken before you proceed with an online purchase.
• Read the Fine Print
Don’t forget to read the merchant’s Terms of Service so you know what you’re agreeing to. Also read all the fine print about shipping and handling policies and fees. Make sure you know exactly what charges you are authorizing with your purchase.
• Protect Your Privacy
It’s important that you be aware of how the company will handle your private information. Will they sell it to other merchants or mailing list brokers? Does the company let you decide whether or not you’d like your information to be applied to other uses, or do they make that decision for you? Obviously, as a consumer, the more control you retain over the use of your personal information, the better protected you will be - against fraud, junk mail, and telemarketers’ phone calls.

Protect Yourself and Your PC

• Choose to Use Credit
Credit card payments are the safest form of payments you can make over the Internet because your rights as a credit card holder are protected under the Fair Credit Billing Act. That means you can dispute charges and have your card credited in the event of an unauthorized charge.
• Save Records and Receipts
Print all receipts, purchase orders, and order confirmations, and file them away for safe keeping in case you need to provide proof of your purchase or track a delayed order. Keep the paperwork for orders not yet received in a separate folder, so you’ll know when an order has failed to arrive. Otherwise you might forget all about it!
• Your Secret Password
When choosing your password avoid using personal information that is either commonly known or easily obtained. Use both numbers and letters in your password so it’s harder for a hacker to guess.
• Keep Your Computer Healthy
Don’t open any file attachments that are e-mailed to you by an unknown merchant, no matter how interesting a product sounds. Doing so could result in a virus that may be damaging to your computer. Make sure your Firewall, Anti-virus, and Spyware protection is up to date and run scans more often after heavy use of unfamiliar sites.
• Speak Up!
Don’t hesitate to complain or report a problem - first to the company, and then to the authorities if it isn’t resolved as promised. Look at it this way - the longer you wait, the more likely the person taking advantage of you will get away with it.
• Follow Up
Last but not least, follow up on your Internet purchases by checking your credit card billing statements. You need to make sure that the credit information you provided to the merchant is not being abused in the form of extraneous or fraudulent charges.

December 2006

 

 

In This Issue...
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Bsmart Holiday Message

Risks of Holiday Shopping

Social Networking

Misinformation on the Net

Cyber Bullying

Bsafe Online Update


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